Tuesday, 24 February 2015

Social Induced Journalism

What Is Journalism’s Place in Social Media? Do we still need journalists in the age of social media? Are journalists in danger of becoming irrelevant because of the rise of social media?



A survey named The Social Media Impact (#SMING14)  conducted by ING featured an international group of PR practitioners and journalists showing  the passing of the crown from traditional media to social media and the impact it has on journalist. The one agenda that come out of the event was that, Journalists widely use social media posts despite having doubts about their reliability. At the same time PR professionals believe that news is becoming less reliable as journalists do less fact-checking.



Social media is about networking and communicating through text, video, blogs, and pictures, status updates on sites such as Tumblr, Instagram Facebook, Myspace, LinkedIn or microblogs such as Twitter.

(video link) about social media

Wikipedia stated Social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."

 A journalism major might be thinking twice about their career path perusing that Degree or diploma. In fear that social media fueled by the internet will cut them out like what Napster/mp3s did to CDs and what has happened to video stores because of Netflix. It reach the point were by Oxford University held social media convention tackling the issue (link)




But where does PR stand in this beef?  It has become the norm were PR is the thin line between fact and fiction seen as the Morpheus of The Matrix that is the media, be it spinning, controlling, limiting access and protecting clients at the expense of the truth. It’s at a point where Journalism loves to hate PR, to the point where PR is being objectified to a secrecy bill towards Whistle-blowers and journalists.



The issue is further dwelled into by  Julia Hobsbawm   though many ‘ you know who”  will argue that it has been sugar coated in favour of the former. websites such as  10000words.net and savethemedia.com are essential in educating and understanding  social media sites and the ways in which journalists could work off What’s you take, is is journalism coming to end? comment .




16 comments:

  1. After reading your blog I can safely say that it is the of Journalism since Social Media has taken over and the magnitude of PR Professionals and also the kind of journalists available today are also on social media and they in turn have an influence with regards to how they view the whole journalism sphere.

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    1. That's precisely what The Social Media Impact (#SMING14) conducted by ING touched on. Any tom,dick and harry with access to an internet service can post news

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  2. i wouldnt say that journalism is coming to an end, newspapers now have online publications which are run by journalists. print media on the other hand has reached a point where it does not interest the people it should. for example, there is no longer a point in printing a youth magazine because we dont read. we'd much rather open the online version. Journalism still lives strong and print media is losing to digital media.

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    1. What i intended to do with this post was simply: if journalist are still relevant with the rise of citizen journalism and not that journalism has come to end. Though the one thing you touched on and outright with, is the dimmise of print media

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  3. I must say i'm very indifferent about the issue at hand though you brought up some interesting points. Especialy about The Social Media Impact (#SMING14) covertion. I'll be keeping a close eye on the state of journalism especially as Journalism major myself

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    1. visit a social media network near you to bare witness to this. It's occurring as we speak, gone are the days of waiting on the "next issue" or staying " tuned"

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  4. The rise in the use of social media has not rendered journalism and news publications useless or dead. In fact I believe it's made them the only credible source. Though a lot of stories break from "citizen journalists", we confirm the stories through news publications via their online versions or social media pages. Social media doesn't have to be a threat to journalism, it can be a tool.

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    1. Social media brings it to you raw, uncut and without any discretion. We are no longer confined to the next issue or told to stay tuned. Journalism has been stripped down to commercialism

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  5. social media has introduce a lot more of media tools that helps PRPs and journalist to work better that even before, social media and journalism has become more interesting these days now you can spend more time in your internet and also expressing your talent. but lets not forget that social media build and destroy a brand as well you in person.

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    1. Right on! primary example of social media destroying a brand is the #boycottwoolworths which rely diplitated woolworths image

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  6. I just fell in love with the citizen journalism, it seems like it allows every ordinary individual to engage and be part of sharing information. If this is the case I guess everyone, myself included can become a local journalist in my home town without having to do a journalist course. That is way cool

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    1. You've definitely grasped my post. #jesuischarlie and #bringbackourgirls are primary examples of the effect and widespread of citizen journalism

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  7. yeah that's true we are now living in a global village where things happen so quick, the social media has transformed our life

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    1. Ground breaking! in the last 10 years Social media has done what took traditional media centuries to make

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  8. Exactly the world has become a global village were social media dominates, and I love the point you make when you use the fact or fiction example I totally agree

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    1. Much appreciated Social Media is practical!! Shifting away from theory and forecasting

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